Blog post about when to send a card or a text.

Have you ever struggled with knowing when it's better to send a greeting card, compared to when a text message is suitable? Today we are sharing some of our thoughts with you on this subject. There is no definitive answer, but we will share some guided questions that can help you choose when to send a card or send a text.


First, we have to say that communication in any form is important. While the decision of how you communicate is up to you, and depends on several factors, we have some tips and ideas to help you decide which route to take.


Some of the reasons or occasions for which you may need to decide on sending a greeting card or a text include, but are not limited to:

  • Thanking someone for a gift or helping you out. (Yes, you always should!)
  • Wishing someone a happy birthday.
  • Congratulating an accomplishment. (graduation, baby, anniversary, wedding, retirement)
  • Recognizing someone's importance to you. (friendship, thinking of you, miss you)
  • Encouragement for tough times. (sympathy, illness, losses, hardships, etc.)
  • Holidays (Valentine's Day, Easter, Mother's Day, Father's Day, Thanksgiving, Christmas)


If you are able to see the person and say the message in-person to them, consider that they may still additionally appreciate a card or text. But say it in-person as well. (Happy birthday... Sorry you are going through that... Thanks for the gift... Happy to hear that you're engaged!... So excited about your baby... Merry Christmas... etc.)


If you are concerned about something getting lost in the mail, or don't want to purchase a postage stamp, then maybe you are better off just sending a text and/or delivering a card yourself! Remember that a greeting card doesn't have to go through the mail. Actually, the recipient may appreciate your effort of hand-delivering it. They will get to see you, and isn't that the best?


Here are our guided questions to help you choose CARD or TEXT...


Think about the person who would receive your written message. If you can answer YES or PROBABLY to any of the following questions, consider sending a greeting card for the occasion you have in mind:

  1. Does the person keep the greeting cards they receive? (It means a lot to them!)
  2. Is the person sentimental? (They would likely prefer a physical card.)
  3. Does that person send cards to you for special occasions?
  4. Is your greeting for something that's a big deal or involves an extremely important event?
  5. Has the person previously thanked you for any cards received?
  6. Will you be seeing them soon and could easily hand-deliver a card?
  7. Does the person get excited about getting personal mail?
  8. Does the person need to feel seen and loved and appreciated in a tangible way?
  9. Are you giving them a gift? (Include a card.)


Now think about the recipient of your intended message while reading the following questions. If you can answer YES or PROBABLY to any of them, you could consider sending a text (or even making a phone call to deliver your greetings):

  1. Does the person usually call/text you for special occasions, rather than sending a card?
  2. Is the person not really into stuff (or keeping things)?
  3. Is the person not very close to you? (acquaintance)
  4. Is the occasion not really that big of a deal?
  5. Does it seem like it's usually the thought that counts for that person?
  6. Does the person not seem to have specific expectations in their relationship with you?
  7. Do you typically communicate with this person by text/phone anyway?
  8. Do you have their number or a social media connection as a preferred communication?
  9. Can you say it in a text and feel good about doing that?


We hope this blog post helped you to feel confident in the decision you made. Whether you send a card or a text, we hope the recipient finds your efforts meaningful and thoughtful.


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